Posted by Teejae
PRESS RELEASE:
If there is one thing that people around the world love doing best, it is enjoying the company of their loved ones while sharing with them delicious, hearty meals. Families and friends everywhere love coming together to partake in their favorite dishes, whether they are served for ordinary meals or prepared for special occasions.
At the center of every mealtime that abounds with cheer and in between every serving of deliciously filling dishes is Coca-Cola. It is the drink that uplifts meals like no other, making them more remarkable for everyone in the family. Coca-Cola enhances the taste of the food, and turns even ordinary mealtimes into something more special. The joy it brings to every table is so clear that families end up having more wonderful bonding moments together. It is also so catching that neighbors, friends and everyone else want nothing less than to join in on the fun!
In the latest TV ad of Coca-Cola entitled Lamesa, it is shown just how this beverage creates a more lively meal through its bubbly sweetness, which allows families everywhere to better enjoy the food with their loved ones.
The TV ad opens with a Filipino family preparing for an outdoor meal. The kids lay down banana leaves on the table, even as their mom approaches with a tray of traditional Pinoy dishes which she has especially prepared.
The mom, delighted by everyone’s eagerness to make the meal more special, opens a bottle of ice-cold Coca-Cola Litro for the whole family to enjoy. Then, even as everyone in the family starts to dig in on the all the treats, the daughter returns the favor by also pouring for her mom a glass of Coca-Cola.
Watching from a balcony, the next-door neighbors turn a green-eye on the family out on the yard, seeing how they looked so happy and how they made an ordinary meal look more delicious and fun. And so they decide to join the outdoor meal, happily bringing down a table and serving up their own food, which they share with the first family. Before long, what started out as a singular family affair, set off by the opening of a Coca-Cola Litro bottle, becomes a colossal picnic, as table after table, other families join the first to enjoy their own delicious meals. The line of tables get so long that it traverses the whole world spectacularly for miles and miles on end, from that small yard in the Philippines, through a village in Mexico, to the streets of New York!
Lamesa captures the spirit of a family meal enriched with Coca-Cola. It shows that people everywhere enjoy Coca-Cola’s universal taste, which easily complements the world’s array of culinary delights. The piece invites everyone to experience Coca-Cola with meals and to celebrate good bonding moments that go with it, regardless of their family background or what culture they belong to. The TV ad highlights this idea by showing how the whole world became as one family, around one, long table, bonding together and sharing both fun and food.
Families everywhere know that nothing else gives great refreshment and uplifts mealtimes like Coca-Cola does. With glasses of Coca-Cola around, you are sure to have meals that are more special and bonding moments with the family that are truly unforgettable. So prepare a Coca-Cola meal today. Who knows, you might just end up starting your own long lamesa yourself!
If there is one thing that people around the world love doing best, it is enjoying the company of their loved ones while sharing with them delicious, hearty meals. Families and friends everywhere love coming together to partake in their favorite dishes, whether they are served for ordinary meals or prepared for special occasions.At the center of every mealtime that abounds with cheer and in between every serving of deliciously filling dishes is Coca-Cola. It is the drink that uplifts meals like no other, making them more remarkable for everyone in the family. Coca-Cola enhances the taste of the food, and turns even ordinary mealtimes into something more special. The joy it brings to every table is so clear that families end up having more wonderful bonding moments together. It is also so catching that neighbors, friends and everyone else want nothing less than to join in on the fun!
In the latest TV ad of Coca-Cola entitled Lamesa, it is shown just how this beverage creates a more lively meal through its bubbly sweetness, which allows families everywhere to better enjoy the food with their loved ones.
The TV ad opens with a Filipino family preparing for an outdoor meal. The kids lay down banana leaves on the table, even as their mom approaches with a tray of traditional Pinoy dishes which she has especially prepared.
The mom, delighted by everyone’s eagerness to make the meal more special, opens a bottle of ice-cold Coca-Cola Litro for the whole family to enjoy. Then, even as everyone in the family starts to dig in on the all the treats, the daughter returns the favor by also pouring for her mom a glass of Coca-Cola.
Watching from a balcony, the next-door neighbors turn a green-eye on the family out on the yard, seeing how they looked so happy and how they made an ordinary meal look more delicious and fun. And so they decide to join the outdoor meal, happily bringing down a table and serving up their own food, which they share with the first family. Before long, what started out as a singular family affair, set off by the opening of a Coca-Cola Litro bottle, becomes a colossal picnic, as table after table, other families join the first to enjoy their own delicious meals. The line of tables get so long that it traverses the whole world spectacularly for miles and miles on end, from that small yard in the Philippines, through a village in Mexico, to the streets of New York!
Lamesa captures the spirit of a family meal enriched with Coca-Cola. It shows that people everywhere enjoy Coca-Cola’s universal taste, which easily complements the world’s array of culinary delights. The piece invites everyone to experience Coca-Cola with meals and to celebrate good bonding moments that go with it, regardless of their family background or what culture they belong to. The TV ad highlights this idea by showing how the whole world became as one family, around one, long table, bonding together and sharing both fun and food.Families everywhere know that nothing else gives great refreshment and uplifts mealtimes like Coca-Cola does. With glasses of Coca-Cola around, you are sure to have meals that are more special and bonding moments with the family that are truly unforgettable. So prepare a Coca-Cola meal today. Who knows, you might just end up starting your own long lamesa yourself!
1 Comments:
Great work.
Wednesday, October 29, 2008 9:30:00 AM
Post a Comment
<< Home